PRIVACY POLICY
1. INTRODUCTION
This privacy notice provides you with details of how we collect and process your personal data through your use of our website dynamicstrength.co and when you engage our coaching, facilitation, training, and consulting services.
Powerhouse One Ltd (trading as Dynamic Strength) is the data controller and we are responsible for your personal data (referred to as "we", "us" or "our" in this privacy notice).
Our registered office is at: Powerhouse One Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Company registration number: [16973334].
If you need to contact us about anything related to this privacy notice, you can email us at [email protected] or write to us at the above address.
If any of your personal information changes (such as your email address, postal address, or name), please email us at [email protected] and let us know. From time to time we may contact you to check that the personal data we hold for you is accurate and up to date.
2. WHAT PERSONAL DATA WE COLLECT ABOUT YOU
We may collect the following data about you:
• Your name
• Your email address
• Your phone number
• Your postal address
• Your job title and organization details
• Your business name and industry sector
• Your professional background and development goals
• Financial details for payment processing
• Information you provide during coaching sessions, training programs, or consulting engagements
• Any personal data you post on our website or provide through contact forms
• Data about how you use our website and services
• Technical data such as your IP address, login data, browser details, length of visit to pages, page views and navigation paths, time zone settings, and other technology on devices you use to access our website
• Your marketing and communication preferences
• Any other information you directly provide through our booking systems, surveys, or correspondence
• Photographs or recordings from events, programs, or sessions (with your consent)
3. HOW WE MAY USE YOUR DATA
We will use your data in order to:
• Deliver coaching, training, facilitation, and consulting services to you
• Process financial transactions and manage bookings
• Send you communications about services you have purchased or programs you have enrolled in
• Enable us to perform our contract with you and respond to enquiries
• Reply to any enquiries you make about our services
• Send you marketing communications where we are allowed by law to do so
• Personalize your experience on our website and in our programs
• Monitor the use of our website and services to improve them
• Invite you to complete surveys or provide feedback
• Keep records of service delivery and communications
• Analyse your use of our services to improve and develop our offerings
• Administer and protect our business and website
• Deliver relevant content and resources to you
• Comply with legal obligations or requirements from government authorities
• Obtain or maintain insurance policies
• Obtain professional advice and manage our business operations
4. OUR LAWFUL GROUNDS FOR PROCESSING
Under the UK General Data Protection Regulation (UK GDPR), we are only legally able to process your personal data if we have a lawful ground for doing so. Our lawful grounds include:
Performance of Contract
When you engage our services, we process your data to fulfill our contractual obligations to you, including delivering coaching sessions, training programs, facilitation services, consulting engagements, and providing related support and communications.
Legitimate Interests
We process your data for our legitimate business interests, including: responding to enquiries, improving our services, maintaining records, operating our website, ensuring security, growing our business, and determining our marketing strategy. We always balance these interests against your rights and freedoms.
Consent
For certain activities such as sending marketing communications, subscribing you to newsletters, or using photographs/recordings from events, we rely on your explicit consent. You may withdraw consent at any time by contacting us.
Legal Obligation
We process your data to comply with legal requirements, such as tax obligations, responding to legitimate requests from authorities, and maintaining necessary business records.
We do not collect any sensitive personal data (such as information about your health, race, ethnicity, religious beliefs, sexual orientation, political opinions, or trade union membership) unless you voluntarily provide it and it is necessary for the services you have requested. We do not collect information about criminal convictions and offences.
We do not carry out automated decision-making or any type of automated profiling.
5. HOW WE COLLECT YOUR PERSONAL DATA
We collect data about you through:
• Direct interactions when you fill in forms on our website, email us, book sessions, or communicate with us
• Automated technologies such as cookies and similar technologies as you navigate our website (see our Cookie Policy for details)
• Third parties such as analytics providers (e.g., Google Analytics), payment processors, booking systems, and email service providers
• Publicly available sources such as LinkedIn, company websites, or professional directories (when relevant to providing our services)
6. MARKETING COMMUNICATIONS
We send marketing communications based on either your consent or our legitimate interests (to grow our business).
Under the Privacy and Electronic Communications Regulations, we may send you email marketing if: (i) you have engaged our services or enquired about them, or (ii) you have explicitly consented to receive marketing communications. In both cases, you can opt out at any time.
You can unsubscribe from marketing communications at any time by:
• Clicking the unsubscribe link in any marketing email
• Emailing us at [email protected]
Opting out of marketing does not affect communications related to services you have purchased or administrative updates.
7. DISCLOSURES OF YOUR PERSONAL DATA
We may share your personal data with the following parties:
• Service providers who provide IT, website hosting, email services, payment processing, booking systems, and administrative support
• Professional advisers including lawyers, accountants, auditors, and insurers
• Government bodies or regulatory authorities where required by law
• Third parties in the event of a business sale, transfer, or merger
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.
8. INTERNATIONAL TRANSFERS
As we provide services internationally and use service providers based outside the UK, your personal data may be transferred to countries outside the United Kingdom.
Where we transfer your data outside the UK, we ensure appropriate safeguards are in place:
• We may transfer data to countries that UK authorities have approved as providing adequate data protection
• We may use service providers that are part of approved privacy frameworks with equivalent protections
• We may use specific contracts, codes of conduct, or certification mechanisms approved by UK authorities
If none of these safeguards apply, we will request your explicit consent before transferring your data internationally. You have the right to withdraw this consent at any time.
9. DATA SECURITY
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorization.
Access to your personal data is limited to employees, contractors, and partners who have a legitimate business need. They will only process your data on our instructions and must keep it confidential.
We have procedures to deal with any suspected data breach and will notify you and applicable regulators if legally required to do so.
10. DATA RETENTION
We retain your personal data only as long as necessary to fulfill the purposes we collected it for, including satisfying legal, accounting, or reporting requirements.
When determining retention periods, we consider the amount, nature, and sensitivity of the data, potential risk of harm from unauthorized use or disclosure, the purposes for processing, whether we can achieve those purposes through other means, and legal requirements.
For tax purposes, UK law requires us to keep basic information about our clients (including contact, identity, financial, and transaction data) for six years after the client relationship ends.
In some circumstances, we may anonymize your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
11. YOUR LEGAL RIGHTS
Under UK data protection laws, you have the following rights:
• Right to access your personal data
• Right to correction of inaccurate or incomplete data
• Right to erasure (in certain circumstances)
• Right to restriction of processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent (where processing is based on consent)
To exercise any of these rights, please contact us at [email protected].
You will not normally have to pay a fee to access your personal data or exercise other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.
We may need to request specific information from you to confirm your identity and ensure your right to access data or exercise other rights. This is a security measure to prevent disclosure to unauthorized persons.
We aim to respond to all legitimate requests within one month. If your request is particularly complex or you have made multiple requests, it may take longer. We will notify you if this is the case.
If you are unhappy with how we collect or use your data, you have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk). However, we would appreciate the opportunity to address your concerns before you contact the ICO, so please contact us first.
12. COOKIES
Our website uses cookies to distinguish you from other users and provide you with a good experience. You can set your browser to refuse all or some cookies, or to alert you when cookies are being set.
Please note that if you disable or refuse cookies, some parts of our website may become inaccessible or not function properly.
For detailed information about the cookies we use and the purposes for which we use them, please see our Cookie Policy.
13. CHANGES TO THIS PRIVACY POLICY
We may update this privacy policy from time to time. We will post any changes on this page and, where appropriate, notify you by email.
Please check back regularly to see any updates or changes to this privacy policy.
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Last Updated: January 28, 2026
Powerhouse One Ltd
71-75 Shelton Street, Covent Garden
London, WC2H 9JQ, United Kingdom
Email: [email protected]
